Whether you prefer to refer to yourself as Latino, Latina, Hispanic, European, Spanish-speaking, Chicano — the list goes on — we accept all of the above because we are diverse, we are dynamic, and we live in countries around the world. However, for the purposes of this document, we are using the term Latinx as an all-inclusive term to help bring greater focus and clarity on the power of the Latinx global markets. Confused? Don’t be; that’s why you are in the right place. The Loz Dos team will help you navigate the complexities of the different Spanish cultures. Consumers’ appetites change from country to country, and vary based on age, race, and economic background. If you are still confused about how to maximize the Latinx worldwide markets, rest assured because you have Loz Dos on your team.